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The reasoning goes like this: if an additional site thinks that your site has related information, then that website will link to yours so that their visitors can get the advantage of your information. backlinks are type of like votes in your favor. The much more votes, the better Google thinks people like your site. The more people like your site, the greater it should be ranked.<br><br>Another common way to get backlinks to your website is to trade links with other site owners. This method is known as reciprocal linking. It's not quite as effective as it utilized to be but it wouldn't hurt to have it in your arsenal of linking methods. Essentially what you do is go out and discover some sites that relate to yours and place a hyperlink to that site somewhere on your website, ideally on a page specifically dedicated to other site links. 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